Consumer advocacy
Advocating for fair trade practices and stronger consumer protection laws, so that businesses are held accountable and consumers are treated fairly.
About us
Protecting consumer rights across Zambia since 2002
The Zambia Consumer Association (ZACA) is a non-governmental organisation promoting and protecting consumer rights across Zambia.
Why consumer protection matters
We believe that a fair and transparent marketplace empowers individuals, strengthens communities and drives national progress. Whether addressing quality goods and services, fair trade practices or consumer education, ZACA works to ensure that consumers' voices are heard and their rights are upheld.
Consumers face daily challenges in accessing high-quality products, making informed choices and asking for accountability. Unregulated markets risk exploitation and unfair practices. Consumer rights provide the foundation for a thriving economy by building trust, transparency and collaboration between consumers and businesses.
Our mission
At ZACA, our mission is to empower Zambian consumers by advocating for their rights, ensuring that they receive high-quality goods and services. We strive to create a fair and transparent market that benefits all consumers.
Our vision
We envision a Zambia where consumers are well-informed, their rights are protected, and they have access to safe, high-quality products and services in a fair marketplace.
What we do
Community engagement
Involving local communities through consumer education, outreach and partnerships that help people understand and use their rights.
Research and policy
Researching consumer trends and issues to inform policy recommendations and legislative reforms that benefit all consumers.
Facing a problem with a business?
Talk to ZACA about your consumer concern. Monday to Friday, 9:00 AM–5:00 PM.